ENGAGING YOUR STAKEHOLDERS & LEARNERS
Hemsley Fraser knows that the way to ensure the success of any learning experience is by focusing on engagement, from the first moment all the way through to the last. We need to get everyone fully aligned to the learning vision: your stakeholders, your learners, and their managers alike.
ENSURING STAKEHOLDER ENGAGEMENT
An engaged and excited group of stakeholders:
- lends business credibility to the program
- gives 'permission' for managers to send their learners
- drives learner enrolment and attendance
- helps to keep learners accountable
- encourages program momentum and sustainment
- leads to true behavioural change
ENGAGING YOUR LEARNERS
Equally important is getting your learners in the right mindset to actively learn.
THE MYTH: 'If you build it, they will come.' It’s a nice quote from a baseball movie, but unfortunately, life doesn’t typically work that way. Many organisations spend a large part of their energy on building a strong training programme, but very little energy on promoting it… with the result being a lackluster launch and low uptake.
THE REALITY: Learners need to understand the 'what's in it for me'. Only then will they care.
Get your learners excited about – and engaged with – your learning programme by investing up-front time and resources to show them how participation will benefit them.
Then, make sure your promotion messaging packs a punch, in order to generate the buzz and momentum that will lead to a successful deployment.
HF 'EXCITE' SUPPORT
Set your programme up for success
Excite and engage your stakeholders and your learners via the HF 'excite programme'
- A dedicated strategic communications partner
- Customised multi-modal stakeholder and learner engagement strategies
- Content/collateral creation support including emails, digital signage, social business software posts, audio podcasts, and video podcasts
- Ongoing progress calls followed by “in-flight” insights and adjustment recommendations.