Disruptive Thinking

Disruptive innovation is services or products, usually simple and inexpensive that target the lower end users of an established market. Usually, higher end users think the product is inferior and will not adopt it. If the innovation then improves to the point where it is acceptable to higher end users, it will be adopted until it overtakes the existing market leaders. In this topic we explore disruptive thinking and why we need to think outside the box as individuals and organisations.